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After an intensive research and moodboarding process, a study into color and symbology yielded a brand identity that was modern, yet relatable to the history that surrounded Health & Harmony's services. The logomark and bands used within designs are meant to portray different elements of an indivudal's energy coming together to form a central wellness. The broad color palette also introduces a visual energy to the brand.
The overall design direction of Health + Harmony was to portray both energy and peace, while displaying information about offered services in an easy to understand format.